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The Adidas cool running group cheers the Beijing Marathon with sprint and Rabbit, which lit the track. 2012 Beijing Marathon fired shots in Tiananmen Square in this morning, the sports apparel manufacturer Adidas not only gave the Beijing Marathon sponsoring directly but also organized "cool running group" involved in the game, which is a highlight of the stadium.Six o 'clock Adidas Ultra Boost Sale in the morning, in front of Tiananmen Square at Beijing marathon start there have gathered a lot of people, and thousands of marathon lovers will be here to give a bowl-off. In these people, Adidas Cool running group makes themselves shining.

Organizers said they hope to be cool to run in this way, it can Adidas Ultra Boost 2.0 be driven by the enthusiasm of all our sports loving people, and the running make body strong and achieves full fitness.It is understood that, prior to the start of the annual Beijing Marathon, Adidas organized in Beijing and Shanghai Northern Horse training camp every weekends. With the scientific method and high-tech equipment for the majority of marathon enthusiasts, they interpret that how to carry out the appropriate exercise under protection, in order to avoid injury, and thus allowed him to experience the most pure road race and culture.

Then what's the reason that the audience think that the official sponsor is Nike? All that is for its origin, Adidas Ultra Boost All White an advertisement specially made for London Olympic Games. Nike paid much attention to "London" in every place in the world where athletes started their games, which includes the United States Ohio London, London Square in someplace, Jamaica and India inns named London, a "London" stadium, the baseball field named London, Nigeria London, and so on. It's worth discussing the intention of Nike, coupled with its brand has consistently excellent copywriting, after people see the great advertisement reflecting the story of the ordinary people, they can't help thinking of the Olympic spirit, and it's also the result Nike expects.

Of course, it doesn't contain any player's name, also cannot use any stadium pictures. It is difficult to cause people's extensive resonance seriously so that full-time for micro-blog copywriting and picture team is dispensable.This great marketing is undoubtedly a great success, it makes Nike earn pours and even drive the flow of other brands at the night of "Liu Xiang's injury and retire", leading the micro blogging to an ocean of marketing. However, the incomparable success seems to sound the alarm to the "traditional way of marketing" brands, purely by endorsement and extensive coverage is no longer everything, an accurate delivery with invincible creativity is the way to go out in such a society where the social networking booms today.

As for some society celebrities, they all Adidas Ultra Boost Mens Black made positive response to this call at the same time. In order to inspire more people to put on the "Julong Ring" of Adidas, they all adopted the hands-on approach. In this year's summer, you can not only cheer for athletes of China, but also can experience boundless sports' intense emotions. As for its inspiration, it stemmed from the totem, which stood for the power of China, and then the solemn color of the national flag was its adornment. The "Julong Ring" of Adidas bore the loading of millions upon millions people's sports dream as well as our Chinese glory.