Team USA has done it adidas heartland again. It wasn't as easy as some expected, with our men's Olympic basketball squad being tested a couple of times during these summer games, but now that it's all said and done our elite group is going home with the gold. Their final hurdle was the Spanish national team, one of the deepest in terms of NBA players with big names like the brothers Gasol and Serge Ibaka putting in work.While the sneaker is definitely designed to be a beast on the hardwood, you don't have to be a basketball player to appreciate the adidas adiZero Crazy Light 2 . Just ask the likes of Von Miller , Robert Griffin III and Eric Berry who all got the chance to crank out a custom pair via the miadidas process over the summer. adidas hu

Back in the late '80s and early '90s, Nike and Reebok went head to head to determine who would control the basketball sneaker market for what has turned out to be nearly two decades.? Nike had Michael Jordan, but they went so far as to adidas busenitz more or less copy the ever popular Reebok Pump with the Air Pressure, leading the Vector brand to respond that fans should make the decision to  Pump Up and Air Out'.? We hadn't seen any such oppositional marketing since then, but with adidas purchasing Reebok outright in 2005 to unite as the world's second largest athletic brand, you just knew that wouldn't be the end.?

So here's the newest example of brand warfare, a literal assault on the Nike Hyperdunk 2010 courtesy of adidas Basketball's aptly named 9.8oz banger, the adidas jeremy scott Crazy Light .The Crazy Light is shown to be levitating thanks to its featherlight construction, whereas it takes getting samurai chopped to get the Hyperdunk 2010 down to a similar weight.? A striking image, to be sure, but is being lighter than your competitor by the weight of their lateral toe really a huge advantage?? Could ads like this draw attention to the aggressor as underdog and thereby give unintended attention to the competitor??

?Billed as the lightest basketball sneaker ever at just 9.8oz for a US mens size 9, the Crazy Light is pictured above in a colorway that Kobe could hate even more. ?adidas no longer commands the services of Boston Celtics forward Kevin Garnett, but this green and white getup would certainly be a nice match for his uniforms or any other similarly colored squad, and you can pick them up for late summer ballin' at FinishLine .

While their big ad campaign featuring Chicago's wonder kid Derrick Rose may be over now that the NBA season has come to adidas nmd r1 womens a close, adidas still seems to be all in on the adidas AdiZero Crazy Light . While we haven't had a chance set them on a scale ourselves, at 9.8 ounces this sneaker boasts the most lightweight construction among all its contenders, taking a shot at the throne of basketball sneakers currently occupied by Nike. This new colorway of the adidas AdiZero Crazy Light goes for a simple two tone set up we've seen on many an adidas Originals model throughout the years. Continue reading for more photos of these, which are available for preorder now at Finishline .